In previous years Apple has not had a huge presence at the Consumer Electronics Show or CES, but this year was different. It started off with a very large advertisement on the side of the Spring Hill Suite, pointing right at the bulk of CES, that says “What happens on your iPhone, stays on your iPhone” and with a link to apple.com/privacy. This is a very interesting move for Apple since most of the devices at CES this year are smart home devices and privacy is one of the main things that Apple is very adamant about protecting. This caught the attention of many people attending CES, prompting many of them to post about it on social media. Many thought that this was going to be the last we would be hearing from Apple, but this was not the case. Apple have always had a focus on their ecosystem. They always have tried to lock you in to Apple products as much as possible, but this time was different. Apple has allowed Sony, Vizio, and LG to integrate HomeKit, Apple’s smart home standard, and AirPlay 2, the standard that allows Apple devices to share their screen on a TV. Apple has also allowed Samsung to use AirPlay, but not HomeKit. Instead of HomeKit, Samsung has the iTunes app on their Tizen OS. This is awesome because most people don’t want to spend money on a new TV and then have to spend a $150 for an Apple TV. Hopefully Apple adds more features and expands their AirPlay 2 compatibile devices.
Safewan AhmedMia, also know as SuperSaf, tweeted about Apple’s giant ad.
Credit: https://twitter.com/SuperSaf/status/1082704178466631681?s=20
The Software Update 